FASHION PHOTOGRAPHY

 

 

Fashion Photography has been popular since 1839. There's always been life of fashionable dress, but the idea of taking photographs to help sell clothing and accessories had just come into play. The invention of the 'halftone printing' process is what really helped fashion photography. The purpose of fashion photography was at one point to sell clothes.

Still life photography focuses on capturing objects on camera that are purposely grouped together to make a certain structure. In order for this type of photography to be at a high standard, the photographer has to have a good sense of lighting and alignment. A photographer can make different textures and use objects to add interest to their work if it be either a normal or boring piece. 

Sir Cecil Walter Hardy Beaton was an English fashion and portrait photographer, writer, painter, interior designer and an Academy Award-winning stage and costume designer for films and the theatre. Beaton designed book jackets and costumes for charity performances, learning the professional craft of photography at the studio of Paul Tanqueray, until Vogue took him on regularly in 1927. He was a photographer for the British edition of Vogue in 1931. He also set up his own studio. He worked as a staff photographer for Vanity Fair and Vogue in addition to photographing celebrities in Hollywood.

Cecil Beaton - the quintessential (classic) British photographer. "He help set the template for fashion photography. Packaging a world of decadent beauty and above all selling a dream," says Rankin. He recreated the 1934 photo in Vogue that showed off a white Panama hat. "Beaton brought to it his typical wit and elegance so that what she is wearing is secondary to the beauty of the image." Rankin enlisted the service of pop star and model, Sophie Ellis Bextor to pose as the model as she was ideal for the 1930s and 1940s look.

This photograph I want to focus on has two different effects of the White Panama Hat. On the left is the original by Beacon and the other by Rankin. 

Rankin first made the image using a 10x8 monorail studio camera and then moved on to digital. 

-The first camera they used was unusual because it wasn't the scene or the model who set the style, it was the camera that determined it. When the photo was taken it wasn't instant like the digital cameras, the image was also  mirrored and appeared upside down on the camera. 

-Ellis-Bextor interestingly commented on how relaxed the whole shoot felt while the 10x8 was in use, with the shoot tensing up when the digital camera was employed. Rankin commented that this actually showed in the models face in the B+W 10x8 image, and was by far the best image for this reason. 
-Although Rankin was the photography, it was his assistant Ray Harwood who brought authority to the project.
-Rankin believed that the 10x8 photo created a puzzling look not achieved in the digital version, due to the slower pace of the digital shoots.

PORTRAITURE/PHOTO JOURNALISM

Portraiture means portraying a person behind their mask rather than their story.
Photo Journalism that presents a story primarily through the use of pictures.

'Two twin girls. One hopeful and
one not.'

Diane Arbus captures individuality but didn't capture the person she wanted to be, she was desperate to be someone else; wanted to be better than herself. In 1969 she hosted a family shoot of the famous Mattheui family. Working specifically on the children as they were busy. She captured personal unease and also was taking images of protests putting points across for other to see. In 1971 she took her own life committing suicide as she wasn't happy with her surroundings and knew she could be a better person than what she knew as herself.

A non perfect picture of Marilyn
Monroe, 'exhaustion ran through
her face'

Richard Avedon was more confrontational not collaboration. He portrayed famous people to look Divine than what others saw. He served as a staff photographer for Harper's Bazaar for 20 years, from 1945 - 1965. In addition to his fashion photography, he was also well known for his portraiture. His black-and-white portraits were remarkable for capturing the essential humanity and vulnerability lurking in such larger-than-life figures such as Marilyn Monroe, Bob Dylan and The Beatles. He then left Harper's Bazaar in 1965, and from 1966 - 1990 he worked as a photographer for Vogue, its chief rival among American fashion magazines. He continued to push the boundaries of fashion photography with surreal, provocative and often controversial pictures in which nudity, violence and death featured prominently. Richard Avedon passed away on October 1, 2004, doing the job he loved.

'The kiss of liberation'

Tony Vaccaro was a photographer who captured people behind the mask. He wanted to go deeper into the person's personality than just their appearance. He was an American photographer who is best known for his photos taken in Europe during 1944 and 1945 and in Germany immediately after World War II. He much prefered to shoot photographs rather than his riffle. After the war, he became a renowned fashion and lifestyle photographer for U.S. magazines. After his return to the U.S. in 1949, he worked for Life and Look before joining the magazine Flair. Photographs from his extensive (despite some 4,000 pictures having been lost in an accident in 1948) wartime archive were published in 2001 in his book Entering Germany: Photographs 1944-1949. 


Larry Clark was more of a personal photographer rather than a portrait. He took pictures of his neighbourhood, social gatherings and himself. He also was a different type of photographer taking impolite photographs of an impolite genre; not everyone wanted to know about intimate scenes between others. Some people took his images as insulting because they were so personal. His photographs were published in 1971 as Tulsa, a book that started his national reputation.





One of the most decisive
pictures of all time.

Henri Cartier Bresson was a pioneer in photojournalism, he wondered around the world with his camera, becoming totally distracted in his current environment. Considered one of the major artists of the 20th century, he covered many of the world's biggest events from the Spanish Civil War to the French uprisings in 1968. "I adore shooting photographs, it's like being a hunter. But some hunters are vegetarians, which is my relationship to photography." As his frustrated editors would soon discover, Cartier-Bresson preferred taking shots rather than making prints and showing his work. By the mid 1930s he'd shown his work in major exhibits in Mexico, New York, and Madrid. His images revealed the early raw possibilities of street photography. Just a few weeks shy of his 96th birthday, Henri Cartier-Bresson passed away at his home in Provence on August 3, 2004.
He almost always used Leica 35 mm rangefinder cameras equipped with normal 50 mm lenses or occasionally a wide-angle for landscapes. With fast black and white films and sharp lenses, he was able to photograph almost by being sly to capture the events.



Eddie Adams won the 1969 Pulitzer Prize for breaking news with a photo of a Vietnamese officer executing a communist guerrilla in Saigon during the Vietnam War. During his career he covered 13 wars and was known as a 'combat photojournalist' whose photos changed the course of history. 
Eddie Adams

•  Describe the difference between the video footage and the photograph of the "Execution"